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Search Engine Marketing

Search engine marketing is a component of an overall integrated online marketing strategy that aims to increase your website's positioning within the search results of the major search engines (like Google, Yahoo!, MSN and others) so that higher numbers of Internet users (also known as "traffic") will visit your website. SEM strategies include both natural search engine optimization (so that your website will appear at or near the top of the organic search listings) and pay per click advertising (so that your website will appear within the advertising or “sponsored listings” sections on search results pages) and paid inclusion (so that unique landing pages can be submitted and included within the indexes of various engines that accept XML feeds). Comprehensive SEM also includes conversion enhancement strategies, which ensure that more of your visitors take the actions you want them to take once they arrive at your site, as well as Web analytics, which allow you to measure and improve upon the results generated from your SEM campaign.